Post by account_disabled on Apr 30, 2024 7:05:35 GMT
Some of this in your day-to-day work. Did we make any mistakes? Do you have any quick tips or predictions for 2015 that you or your team are putting into practice? Tell us in the comments below. Content marketing is king…we get it. If I hear it again, I’ll probably have to…but I digress. The point is content marketing isn’t really an option anymore. Your business won’t get online recognition if you aren’t constantly creating and sharing valuable and original content. So what’s the catch?Content Marketing is ExpensiveThere’s no two ways about it – producing all that wonderful original content is going to cost some serious dough (not just in money, but resources as well) and you’re going to have trouble getting the guy that signs the checks to agree.
Fortunately, there are ways to outline your ROI and prove to the board that content is a Hospitals Email List worthwhile investment.Understand Where the Money GoesTake a moment to think about the actual costs that go into a content marketing plan. Assuming you don’t have all the writing capabilities in house, you’ll need to shell out for:A dedicated content editorFreelance writers and designersAssociated technology expensesSo how does that look for a large B2B technology company that’s grossing around 10M a year? Let’s say this company is producing 2 blogs a week and one whitepaper a month.
I’ll also add social media to this, as a blog is only as good as the people it reaches. So we’re looking at: Monthly Costs Personnel Managing Editor $7,000 Content Blog post costs $1,600 Premium content costs $2,000 Technology CMS & Hosting $1,000 Social automation $250 Total Expenses $11,850Admittedly, it’s a hefty price. But now let’s take a look at the return on investment. In an eBook published by KaPost an Eloqua, they broke down the costs benefits of content marketing for mid-sized and large companies. When they broke down the cost per lead, content marketing costs were anywhere between 31-41% lower than paid search investments.
Fortunately, there are ways to outline your ROI and prove to the board that content is a Hospitals Email List worthwhile investment.Understand Where the Money GoesTake a moment to think about the actual costs that go into a content marketing plan. Assuming you don’t have all the writing capabilities in house, you’ll need to shell out for:A dedicated content editorFreelance writers and designersAssociated technology expensesSo how does that look for a large B2B technology company that’s grossing around 10M a year? Let’s say this company is producing 2 blogs a week and one whitepaper a month.
I’ll also add social media to this, as a blog is only as good as the people it reaches. So we’re looking at: Monthly Costs Personnel Managing Editor $7,000 Content Blog post costs $1,600 Premium content costs $2,000 Technology CMS & Hosting $1,000 Social automation $250 Total Expenses $11,850Admittedly, it’s a hefty price. But now let’s take a look at the return on investment. In an eBook published by KaPost an Eloqua, they broke down the costs benefits of content marketing for mid-sized and large companies. When they broke down the cost per lead, content marketing costs were anywhere between 31-41% lower than paid search investments.
