Post by account_disabled on Mar 7, 2024 8:59:56 GMT
The follow marketing geniuses Peter Shankman shoutout to a fellow Boston University alumnus Brian Solis and Hillel Fuld on Facebook too especially if youre interested in hightech marketing The Ragan Communications guide to Strategic Storytelling you need to submit contact details to download it My earlier Moz post on integrating traditional and digital marcom gives a general overall framework that people can use to allocate resources to different parts of the marketing and promotion mixes such as publicity.
Another Moz post of mine on an introduction to PR gives a shorter version Greece Mobile Number List of this post and I once presented this Mozinar on integrating PR and SEO Public Relations for Dummies by Eric Yaverbaum Robert Bly and Ilise Benun some of the examples are dated but the theories are sound The Father of Spin a biography of the man who invented publicity in the early twentiethcentury Trust Me Im Lying a book by Ryan Holiday that looks at the dark side of modern publicity The archive of Public Relations posts on Moz Lexi Mills MozCon presentation on PR tactics in content creation and linkbuilding PR software Cision Meltwater SimilarWeb and Publicize.
As I hope readers will learn from these resources the same traditional marketing principles still apply today we should just use those principles when we market over a new set of communications channels that is collectively called the Internet How would you market yourself if the Internet didnt exist Answer that and itll help your online marketing too. Samuel Scott samueljscott August Want to learn more SEMrush alumna Alexandra Tachalova will be hosting a webinar with me on the Kerboolaunched Calq platform on campaigns. Click here to register I hope to see you there About Samuel Scott A former journalist newspaper editor and director of marketing and communications in the hightech industry Samuel Scott is now a global marketing speaker and writer of the regular The Promotion.
Another Moz post of mine on an introduction to PR gives a shorter version Greece Mobile Number List of this post and I once presented this Mozinar on integrating PR and SEO Public Relations for Dummies by Eric Yaverbaum Robert Bly and Ilise Benun some of the examples are dated but the theories are sound The Father of Spin a biography of the man who invented publicity in the early twentiethcentury Trust Me Im Lying a book by Ryan Holiday that looks at the dark side of modern publicity The archive of Public Relations posts on Moz Lexi Mills MozCon presentation on PR tactics in content creation and linkbuilding PR software Cision Meltwater SimilarWeb and Publicize.
As I hope readers will learn from these resources the same traditional marketing principles still apply today we should just use those principles when we market over a new set of communications channels that is collectively called the Internet How would you market yourself if the Internet didnt exist Answer that and itll help your online marketing too. Samuel Scott samueljscott August Want to learn more SEMrush alumna Alexandra Tachalova will be hosting a webinar with me on the Kerboolaunched Calq platform on campaigns. Click here to register I hope to see you there About Samuel Scott A former journalist newspaper editor and director of marketing and communications in the hightech industry Samuel Scott is now a global marketing speaker and writer of the regular The Promotion.
