Post by mdshamiul222586 on Oct 19, 2023 5:53:45 GMT
How to retain customers is the biggest challenge for current companies in the market. As already said in many other posts on our blog, the customer is certainly the greatest asset within a company – and even more valuable, is the loyal customer.
Handshake
What is the customer loyalty process?
It is a set of actions and activities carried out with the aim of phone list making the customer associate your company or brand with positive feelings, such as safety, comfort, tranquility, quality, etc.
How important is customer loyalty?
If you want to attract more customers to your company, you should definitely learn how to build customer loyalty!
In the book The Secret Language of Leadership, author Steve Denning shows that companies that practice customer loyalty (a process he calls Customer Enchantment) gain a battalion of fans and spokespeople who, in turn, function as a nucleus very strong in attracting new customers.
Is investing in how to retain customers profitable?
According to research carried out by Pequenas Empresas Grandes Negócios magazine , the process of retaining customers and keeping them loyal can be up to 5 times cheaper than acquiring a new customer. Furthermore, these customers represent 65% of the company's sales.
In this article, we will teach you some essential strategies from the world of digital entrepreneurship. If you are interested in 5 strategies on how to retain your customers and receive all the benefits mentioned above, continue reading this post! =)
1st Strategy on how to retain customers: know your customer
Researching your target audience
Understanding and getting to know your customer on several different levels is one of the secrets of how to retain customers. Try to find out, through your customer, what their pain is, how your product or service can help them and what their expectations are regarding your product or service.
Don't try to retain a customer who doesn't need you. No matter how good your product is, presenting it to the wrong audience will not bring results. Invest in knowing how your product or service fits into your customer's life, because the more you know, the more arguments you will be able to present to the customer, making them perceive more value and loyalty then becomes something natural.
As already mentioned, knowing your customer is the basic first step in how to retain your customer. An excellent strategy to get to know you is to have an online registration on your website (some simple form), in which only the most important information is requested – do not create a giant and tiring form, as your customers will not fill it out.
Using this form, you will be able to create a database, which will help you build customer loyalty. You can, for example, use the data from this database to carry out a satisfaction survey and collect data that will help you improve your product or service.
2nd Strategy on how to retain customers: service and relationships
After applying the previous tip, you now know who you are talking to. Another tip on how to retain customers is not to treat everyone the same way – they are not numbers but people, and like people, each one has their own peculiarities. Learn to identify these differences and treat them the way they like to be treated.
When selling, for example, segment the information in a clear and objective way about how your product/service can help the buyer. Explain the advantages and ways your product/service will make a difference in their lives – make the customer feel the value that your product has, and when I talk about value, I don't mean money.
The customer loyalty process also consists of showing your customer that they are special. Train your customer service team to provide heartfelt service, make them feel that they are unique and that your company feels fulfilled in serving them.
Another factor that builds customer loyalty and makes them feel special and satisfied is quick responses. Respond to them within a maximum of 24 hours. If your company does not have the structure to provide service at this speed, then plan to invest in service speed.
Use your website to facilitate customer service – tools like chat and opening support tickets are very effective.
Handshake
What is the customer loyalty process?
It is a set of actions and activities carried out with the aim of phone list making the customer associate your company or brand with positive feelings, such as safety, comfort, tranquility, quality, etc.
How important is customer loyalty?
If you want to attract more customers to your company, you should definitely learn how to build customer loyalty!
In the book The Secret Language of Leadership, author Steve Denning shows that companies that practice customer loyalty (a process he calls Customer Enchantment) gain a battalion of fans and spokespeople who, in turn, function as a nucleus very strong in attracting new customers.
Is investing in how to retain customers profitable?
According to research carried out by Pequenas Empresas Grandes Negócios magazine , the process of retaining customers and keeping them loyal can be up to 5 times cheaper than acquiring a new customer. Furthermore, these customers represent 65% of the company's sales.
In this article, we will teach you some essential strategies from the world of digital entrepreneurship. If you are interested in 5 strategies on how to retain your customers and receive all the benefits mentioned above, continue reading this post! =)
1st Strategy on how to retain customers: know your customer
Researching your target audience
Understanding and getting to know your customer on several different levels is one of the secrets of how to retain customers. Try to find out, through your customer, what their pain is, how your product or service can help them and what their expectations are regarding your product or service.
Don't try to retain a customer who doesn't need you. No matter how good your product is, presenting it to the wrong audience will not bring results. Invest in knowing how your product or service fits into your customer's life, because the more you know, the more arguments you will be able to present to the customer, making them perceive more value and loyalty then becomes something natural.
As already mentioned, knowing your customer is the basic first step in how to retain your customer. An excellent strategy to get to know you is to have an online registration on your website (some simple form), in which only the most important information is requested – do not create a giant and tiring form, as your customers will not fill it out.
Using this form, you will be able to create a database, which will help you build customer loyalty. You can, for example, use the data from this database to carry out a satisfaction survey and collect data that will help you improve your product or service.
2nd Strategy on how to retain customers: service and relationships
After applying the previous tip, you now know who you are talking to. Another tip on how to retain customers is not to treat everyone the same way – they are not numbers but people, and like people, each one has their own peculiarities. Learn to identify these differences and treat them the way they like to be treated.
When selling, for example, segment the information in a clear and objective way about how your product/service can help the buyer. Explain the advantages and ways your product/service will make a difference in their lives – make the customer feel the value that your product has, and when I talk about value, I don't mean money.
The customer loyalty process also consists of showing your customer that they are special. Train your customer service team to provide heartfelt service, make them feel that they are unique and that your company feels fulfilled in serving them.
Another factor that builds customer loyalty and makes them feel special and satisfied is quick responses. Respond to them within a maximum of 24 hours. If your company does not have the structure to provide service at this speed, then plan to invest in service speed.
Use your website to facilitate customer service – tools like chat and opening support tickets are very effective.